I’m a detail-oriented graphic designer with a minimalistic approach and a passion for thoughtful, purpose-driven design.

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At Shoma Group, I lead visual design efforts across print, digital, and environmental touchpoints for a diverse portfolio of residential, retail, and hospitality brands - most notably Shoma Bazaar, our dynamic food hall. My foundation in branding was shaped at Orange Umbrella, the University of Miami’s student-run agency, where I led creative teams and worked with real clients, and at VCV Agency, where I focused on logo and social media design for a variety of industries.

 

I’m especially drawn to brand identity, packaging, and UX design - areas where form and function intersect to create meaningful experiences. I also have a deep passion for photography, which plays a key role in my art direction work at Shoma Bazaar and beyond.

 

At the heart of everything I create is a belief that great design is quiet but intentional—communicating clearly, beautifully, and with purpose.